Today I attended London Fashion Weekend, I had never been before so I thought i'd go and see what it is all about! The website promised industry talks and a catwalk presentation focusing on trends which I thought would be good research for my uni course and job.
I have to say it wasn't quite what I had expected as it was almost solely focused on shopping, the catwalk show was more or less an oversized advert for the different vendors located in Somerset House and its sponsor Vodaphone. I heard a girl walking past describe the event as 'an expensive Camden market', and having lived in Camden Town for over a year, I see her point. But if you can stand the crowds, there are discounted items, most the offers I saw were 20% off and Elle magazines where going for a pound.
The only freebie I spotted was Kinder Buenos, they had show bags but you had to pay for them with a higher ticket price which was unusual since all the items included where from their sponsors, but the bag designed by Sister By Sibling is very cute.
I caught a talk with Hilary Alexander who had some great anecdotes to share about her work and advice for budding fashion journalists, I saw they had talks with Elle Magazine amongst others earlier in the week and I'm sure they where just as fascinating. The downside to this was the presentation space was so small (3 rows of seats) that hardly anyone could enjoy the experience.
In summary I think the event is great for a shopping spree, where paying the price to get in is worth the discount on what you buy. Its quite similar to Birmingham's Clothes Show Live, which I attended and loved as a little girl, so perfect for moms & daughters! But not so useful for fashion students who are probably better off with a trip to the V&A!
I will leave you now with my favourite part: Canon had created a 360 degree photo studio (Random yes, but fun!) and guests where invited to take a picture which was then made into a video like the one below!